The Loop PH

Direct Messages

Lillian Duenas

11:28 AM

Lillian Duenas

I saw your drafts for the football and chess piece.

They're good, Yvanna. The football one especially—that angle on the Ateneo striker is something nobody else is covering. I left comments for both.

Yvanna Adriano

so we're running them? 🤩

Lillian Duenas

I want to. I do. I see your passion.

But I need you to be realistic with me about the numbers.

Football and chess aren't moving traffic right now.

Basketball is, and you know that.

Yvanna Adriano

i know, but there won't be a slower period than after today's game. there's nothing until Oct 5.

Lillian Duenas

Hmm.

That's a full week with no basketball.

We run the football Tuesday, chess before next week's game.

No competition for clicks, no basketball overshadowing it.

That's your window. I'll take it.

As long as you're able to revise them and submit on time.

Yvanna Adriano

you got it boss 🫡

Lillian Duenas

I know it's not what you want to hear, but I still need your focus on the AMBT and the AWBT. The others are good, but basketball is your beat—it's where your best work is. Readers know your byline on this. Don't spread yourself too thin.

Also, Spotify reached out this morning.

They're happy with the AWBT feature and the numbers are good.

They want more content with us this season and the next. Open to volleyball as well. Try mo na rin kumuha ng short soundbites with Marciano.

Yvanna Adriano

that's good to hear!!!

Lillian Duenas

It is. You did good work on that.

Which is why I need the Piencenaves and Yape articles as well.

And the Vargas feature when it's ready.

Keep the momentum going while UAAP fans are riding the high.

And today, if the Vargas (or Yape or Piencenaves) family is in the building, worth noting. See if you can get a quote or two. Three would be great.

🔒 @yvannugh

um...

The Loop PH

Direct Messages

Lillian Duenas

11:53 AM

Yvanna Adriano

...from Jess Vargas himself?

Lillian Duenas

If the opportunity presents itself.

Yvanna Adriano

but he's not at a presscon, boss

he would be watching his son play

Lillian Duenas

I know that.

I'm not saying ambush him.

If he's accessible, if he's already talking to people, introduce yourself.

You're good at that.

Yvanna Adriano

that still isn't fully within standard practice

Lillian Duenas

Yvanna. He's a public figure. His son is the most talked about player in the UAAP right now. If he wanted privacy, he wouldn't be sitting courtside.

Yvanna Adriano

isn't he sitting courtside BECAUSE his son is playing?

Lillian Duenas

I'm not asking you to make it a thing.

He's there, and if there's an opportunity, just a quote. One line. Something we can use for the feature.

Use your judgment.

Yvanna Adriano

okay, i'll try my best

Lillian Duenas

Alright, good.