{Nia's POV}

Nimish sir came and apologized,''please don't leave me.''

''I''ll never leave you.'' I said.

He was about kiss on my hand.

But,the shrill sound of alarm clock woke me up.

As soon as I got up from bed I mumbled,''Nimish sir is making me mad. He is controlling not only my nights but my dreams too.''

I received Samaira's message,''don't be late.''

''Yes.'' I answered.

I went for a quick shower and got ready in 15 minutes.

Daddi said,''Nia,give this Poha to Nimish.''

I argued and said,''Dadii,I'm getting late.''

Before Dadii could say anything more,I quickly gave a kiss on her right cheek,bid a goodbye and ran away from there.

I drove car to Samaira's house,picked her up.

She asked me about my whereabouts and said.''do you know yesterday Nimish sir was asking about you?''

''Why?''I asked.

''Because he wanted to assign project topic,and he has told you to meet him today.''Samaira said.

''You have to come with me.I can't go alone.''I said sadly.

Samaira rolled her eyes and asked,''Come-on Nimish sir will not eat you.''

''I don't know that,but you need to come with me,I can't go alone.''I said stubbornly.

''Ok,I will.'' Samaira said.

We reached the college and I parked the car.

We went upstairs and saw students had gathered around the notice board.

''Now what's happening there?Why is everybody gathered around the notice board?I asked Samaira.

She replied,''let's go and find out.''

 ''Wow!.''I exclaimed

''The Annual Fest is back but what is this "MILAP?"I asked Samaira.

She annoyingly said,''how would I Know?.''

All students were discussing about"MILAP"as to what is this theme all about?

We went inside the class room as soon as we saw Rohit,who teaches us marketing.

Rohit begin with his lecture and started explaining about the types of customers.

He instructed all of us to take notes.

I removed my note-book from my bag and started writing the notes.

Rohit said,''There are 5 types of customers,they are-:

Loyal Customers, Impulse Shoppers Bargain, Hunters,Wandering Consumers Needs-Based Customer

After writing the types of customer,Rohit explained us the loyal customers he said,''

Loyal customers make up the bedrock of any business. As the name implies, loyal customers are those who have made a commitment to your product or service. Even though they may comprise the smallest percentage of your overall consumer base, your loyal customers are also the most likely to generate the majority of your income. As an added bonus, they're far more likely to recommend your company to others.

He concluded it with not to make the mistake of taking loyal customers for granted — they're as likely as anyone else to move on to greener pastures if your business isn't meeting their needs and preferences.So,It's essential to keep this customer base involved, engaged, and feeling as if they're valued by your company. Consider adding reward programs and interactive social media to keep them coming back.

So understood class why are loyal customers important to business.''

Everyone replied in unison,''yes sir.''

''Now,let's move on to Impulse shopper.''Rohit said.

And he began with his explanation,''Impulse shoppers are those simply browsing products and services with no specific purchasing goal in place. This consumer segment generates significant revenue for most retailers. This type of consumer is usually receptive to up selling and has the potential to become a loyal customer if products and services meet or exceed their expectations and desires.''

That's when Roohi questioned Rohit,''So if we are giving them discount,they are chances that we can convert them into loyal customer.''

''Definitely Roohi.''Rohit answered.

As he was about to explain Bargain hunters,A peon came up with a notice.

Rohit read it in front of all class,''All students are informed to be at auditorium within 10 minutes.''

''Pack-up guys.''Rohit commanded.

We went to auditorium looking for our favorite seats,finally we got second last seat in last row.

Ater 5 minutes,Principal came inside auditorium and we all stood up to greet him.

He asked,''hope you all have seen the notice board?''

To which everyone replied in chorus,''yes sir.''

''Excited about "THE MILAP.''

''Yes sir.''we all replied in unison.

''But what is MILAP?any guesses?''he asked us.

''No,sir.''we all replied.

Principal said excitedly ,''this time Annual fest's theme is "THE MILAP." So for the first time in the history of S'T MARTIN's, all the professors will be participating too.

''Yes.'' everyone replied thrillingly.

''So,my dear students all other details will be put on students Notice Board.Stay aware.''Principal said.

''Wow,this is interesting don't you think so?''I asked Samaira

She said,''first let's see all events which will be held at Annual fest.''

''Yes,you are right.''I replied.

The principal bid a goodbye to us,and we again got up and said,''thank-you.''to him.

Luckily today we had only one lecture and we decided to leave.

As soon as I reached home dadii said,''Nimish is angry with you Nia?''

''Now what he..............I gulped the sentence because I saw Nimish sir at my home.

''Yes Nia,what were you saying,Now what?''Nimish sir asked.

''Nothing sir.''I replied.

I looked at him,he was eating Poha at my home.

''What is happening here?

Why is he here?''My little mind questioned.

''Nia,go and change.''Dadii said breaking trance of my thoughts.

''Yes dadii.''I replied.

I made an annoying face and saw Nimish sir.

In return he smiled at me.

I went to my room and asked myself,''Why is here?

He pushed me and now he is here enjoying Poha

Doesn't he has any work.''

I wore a pink t-shirt with blue capris and came out to the dinning room.

I sat in front of them.

Dadii got up and went inside the kitchen.

So it was me and Nimish sir together,but surrounded with an awkward silence.

He was constantly staring at me,to avoid him again,I took my phone out from my pocket and opened Instagram.

I was watching reels on it.

While he continued watching me..

And that's when Dadii's phone chimed.

I picked it up,and saw.

''Message from Nimish dadmadjii(Son-in-law)''

I laughed reading his name.

''Son-in-law.So Daddi thinks he will be my husband?''My heart asked.

He was looking at me,but I quickly got up and said,''Dadii,I'm going.''

He raised his eyebrows,held my hand and asked,''where?''

I jerked his hand and said,''I'm going to hell(jahnum mein ja rahi hu)will you accompany me.''

Nimish sir chuckled and said,''yes definitely my angry bird.''

He again tried to held my hand.

No,doubt he was successful but this time I loudly shouted,''Daddii.''

He left my hand immediately making me smile.

''Yes Nia.''Dadii asked.

''I'm going out with Samaira.''I replied.

''But why ?''Dadii asked''

''Because I want notes.''I replied looking at Nimish sir.

''Which notes tell me?''Nimish sir intervened.

''Financial management.''I replied instantly.

''I''ll get it for you,you go inside and take rest.''Nimish sir ordered.

''Why should I listen to him?I will go.''my little mind yelled .

''Yes Nia,you need to take rest.''Dadii said.

Before I could say anything my phone rang and I said,''5 minutes baby,I will be there.''

Nimish sir made an annoying face

''Bye dadii.''I opened the door and left Nimish sir.

(So,how do you find this part?

Do let me know?

And how will they come close to each-other?

Stay tuned for next update)

Till then.......................

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Last but not least I'm grateful to

DarshinidZ

minatian_drdz

Sienkaa

Johard786,first of all welcome new reader to MOIRAI(kismet),thank you so much for votes,and I hope you will enjoy this story.

Love...................love..............love............... from your lazy writer............lots of love.....................