He is an elite dream devil who is known by people all throughout the devil world. He is also quite flirtatious and is very popular with the ladies.

Urie possesses a dark, manipulative side. He tricked Siania into leaving her house by tempting her with information about her mother. He tried to seduce (hypnotize) Siania so that she would reveal information about the forbidden Grimoire but was ultimately thwarted by Rem Kaginuki.