Hello, my name is Minh Thu. Today I will talk about the 4ps of garnier micellar cleaning water

First of all, I'll introduce the garnier background. It is cosmetics brand which was founded in 1904. The headquarters of the company is in France, but you can buy it produce from around the world. Its market position is mid-range cosmetics which is accessible by millions of consumers worldwide

Let start with the product features, The features of Garnier Micellar Water focus on its key benefits and functionality. Garnier is a gentle cleanser and makeup remover, suitable for all skin types, including sensitive skin. It is free from parabens, fragrances, and harsh chemicals, making it a safe and effective option for daily skincare.

Garnier has wide range of product lines cater to a range of skincare needs, from basic cleansing to targeted treatments for different skin concerns. Here are the main product lines of Garnier Micellar Water. The best seller of these is All-in-1 Original which is Suitable for all skin types, and also the blue one For Waterproof Makeup.

With the wide product line, garnier also comes in several sizes to accommodate different usage preferences. The common sizes available are 100 ml (travel-size), 400 ml The standard size, 700 ml (jumbo size)

You can also see that, The packaging of the bottle is transparent, allowing users to see the amount of product left and to show the clean and pure nature of the product. Different colors are used for different kind of products. The labels are clean and easy to read, focusing on the product's key features (e.g., "No Rinse," "For Sensitive Skin"). and eco-friendly buy using the recycle bottle

PRICE
Garnier is Positioned as a high-quality yet affordable skincare product, accessible to a large number of consumers. Offers a variety of bottle sizes at different price points, giving consumers flexibility based on their budget and usage needs.
Priced competitively against other drugstore micellar water brands like L'Oréal and Nivea, while being more affordable than premium skincare brands. Although you can see that there not but different bout the pricing but the highling that attract customers of garnier is its wide range of product,

And its discounts or promotions in drugstores, supermarkets, and online platforms. It Often has features special offers like "buy one, get one free" or multi-pack deals.

PLACE
Distributed internationally, with strong availability in both developed and emerging markets.
Accessible in a variety of retail channels, ensuring convenience for customers
You can looking for the produce in almost every kind of store in your neighborhood just super market, convenient store and of course cosmetics store.
Garnier also have many kind of online store like, its website, or many e-commerce platforms like shopee, tiktok shop or lazada.


online features make Garnier Micellar Water highly accessible and appealing to customers seeking convenience, product variety, and value-added services.

PROMOTION
Garnier uses targeted ads on platforms like Instagram, Facebook, and YouTube to showcase the effectiveness of their micellar water.
Partnerships with beauty influencers, skincare bloggers, and YouTubers who review and promote Garnier Micellar Water to their followers, demonstrating its usage and benefits. For instance, they Collaborate with LGBTQIA+ graphic designer and art director Mr. Antoine to have the The Pride Bottle to celebrate the pride month

Moreover, Garnier's influencer collaboration's with AMEE in Vietnam have been a key part of their promotion strategy. AMEE, a popular Vietnamese singer and influencer, , aligns the brand with a local, relatable figure who represents the values of youthfulness, beauty, and self-care. She has a strong fan base among young consumers. By partnering with her, Garnier aims to build brand awareness and trust, especially among Gen Z

Garnier participates in major online and in-store sales events, such as Black Friday, Cyber Monday, and holiday promotions, offering deep discounts on its micellar water products.

Garnier's marketing strategy is highly effective by offer affordable prices, good product quality, easy to approach, and impactful promotion. The combination of competitive pricing, strong distribution, and influencer partnerships allows the brand to maintain a dominant position in the micellar water market.

Because consumer interest in eco-friendly products continues to grow, Garnier could focus on highlighting its recyclable packaging and natural ingredients. This would help improve the brand's reputation and attract customers who care about the environment.

Garnier may consider introducing a premium variant within the Micellar Water range that includes advanced ingredients. This would help them compete with higher-end brands like Bioderma and attract customers who are willing to pay more for extra benefits.