6: Promotion: The art of persuasion

a. Vocabulary

courier:nguoi dua thu/huong dan vien

insure-ensure:bao hiem, bao dam, ky hop dong BH/insurer/insured

insurance:su BH, hop dong BH, su dong phi BH

cereal:ngu coc

commercials:tin quang cao-respect:kinh trong-endorse:quang cao-appeal to:nham toi-gimmick:manh loi-jingle:nhac dieu-brochure:sach quang cao

relevant:thich dang/relevant=related:lien quan-relevance/relevancy

blunder:sai lam-disaster/disastrous:tham hoa, bat hanh-recipe:cong thuc nau an-mess up:lon xon

indulge: nuong chieu (smb with smt) / cho phep (smb) / huong thu (in smt)

b. Grammar: Relative clauses

Who:

INCORRECT: The man who he lives next to me is friendly.

INCORRECT: The man whom I met him was friendly.

Whom: It is used infrequently in adjective clauses (and questions and noun clauses as well).

The situations in which whom must be used instead of who or that are

(1) following a preposition (The man about whom I told you)

(2) in formal written English in a nonrestrictive clause (The Prime Minister, whom no one dared interrupt, spoke for two hours on the need for trade restrictions).

Which: is also used in questions to ask for a choice between known items (i.e.,Which book is yours?).

•A fairly common error is the use of what in place of which:

INCORRECT: The book what I read was very interesting.

What is never used as an adjective clause pronoun.

7: Investment: A good investment

a. Vocabulary

float=be quoted=go public:niem yet

commission:hoa hong-devidend:co tuc-portfolio:danh muc

rise-increase / drop-decrease-fall (s:thac)

soar-go up dramatically / plummet-fall dramatically

peak-reach its highest point

level off-stop rising or falling / remain steady-stay the same

jump off-move suddenly

economy:tkiem/nen kte-economic:thuoc ve kte-economical:tiet kiem-economically e mat kte

economics:kte hoc-economist:nha kte hoc

economize (V): tkiem-economization-economizer

b. Grammar: Conjunctions

Fuck! so as, as soon as, no sooner... nhieu qua ma toan tu hiem ac cha dung bao h! vo hoc

8: Marketing :The four Ps of Marketing

a. Vocabulary

market research-segment-share

consumer behaviour-profile-goods

product launch-life cycle-range

sales forecast-figure-target

advertising campaign-budget-agency

b. Grammar: Inversion

I didn't hear anything until he shouted

=>Not I did hear something until he shouted / Not until he shouted, I did hear something

9: E-commerce: Selling online

a. Vocabulary

clothing-perfume-grocery/groceries-jewellery-advertisement

discount-offer:chao hang, bieu-tang-de nghi, tao ra-bargain:mon hoi-payment:su tra tien

dispatch:chuyen hang-purchase:mua-sale:ban (s:doanh thu)-exchage:trao doi-barter:trao doi ko tien

stock:hang ton kho-warehouse:kho hang-storage iec luu kho

cooling off period:tgian binh tinh-money back guarantee

guard:tu the, trang thai canh giac

guarantee:bao dam-guarantor:nguoi bao lanh-guaranty:su bao lanh

b. Grammar: Past time - qua pho, dau cha co cai nay!

10: The world of work: Work to live, live to work

a. Vocabulary

satisfaction in work

capable of creativity:thanh thao, co nang luc / capacity:kha nang chua dung / capacitor:tu dien

come up with solutions:bat kip, de ra

take on/recruit/employ - refuse/turn down

b. Grammar: Present perfect - cung qua pho, dau cung co cai nay!