Each gods have places in the afterlife and depending on how they view you, you go to that place.

Greed only cares about you if you're rich. The poor go to his hell. The middle class go to the middle and the rich go to heaven.

Lust only cares about you if you're attractive. The ugly to to hell. The 5 out of 10 go to the middle and the beautiful go to heaven.

With the others. Sloth, Envy, Wrath and Pride, they send you to your place in the afterlife depending on morality.