ok 

DAMMIT TESCO.

the brand is 'WICKED kitchen' just so yk (theres so much ice omg)

but like i was in tesco yesterday and i saw this vegan birthday cake ice cream and was like oMG yes please

 then i saw the brand and was like o h

THEN I SAW THE PRICE.

£2.50 for WICKED ice cream.

that cannot be accidental i swear 

i bought the ice cream.