HIRA POV:

'okay i was saying blah~blah~blah~blah~' the prof keep lecturering us

i'm not paying attention because  i already knew what the lesson about =______=

 what the meaning of being a campus NERD for nothing =______=

i'm a good student that's why i'm taking an advance classes i grab my skecth pad i duddle duddle lol ^ω^

i draw some gown and my dream Pad i'm in the middle of my piece when i heard our prof

i look at him with my What do you want look his jaw dropped they think that i'm

just a NERD a weak NERD But the Hell they disturbing the sh^t of me last night i didn't finish the NOVEL that i'm reading  because my cool/bully brotha disturb me

he go home i thought he has a night life with his buddies =____=+

maybe it's his routine on bugging me icome back to my sen-sence when i heard my prof shouted

'MS.GYO ARE YOU LISTENING ON WHAT I BEEN DISCUS-' i cut him off

'as a matter of fact sir Dimagiba your discusting about

A fundamental aspect of modern marketing

First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:

Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...

Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service and product is not the deciding factor.

Today what truly matters is ethical and philosophical quality - from the bottom to the top - in every respect - across every dimension of the organisation.

Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity, which is defined by the organisation's ethics and philosophy.

Good sound ethics and philosophy enable and encourage people to make 'right and good' decisions, and to do right and good things. It's about humanity and morality; care and compassion; being good and fair.

Profit is okay, but not greed; reward is fine, but not avarice; trade is obviously essential, but exploitation is not.

is helpful towards understanding and developing fair balanced philosophy, especially in meeting the complex needs of staff, customers and the organization.

is a powerful change-management methodology which emerged in the 2000s. It's extremely useful in understanding, and to an extent managing, how people think and make decisions.

People naturally identify and align with ethical philosophical values. The best staff, suppliers, and customers naturally gravitate towards organisations with strong ethical qualities.

Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the the right thing. It's powerful because it appeals to people's deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

People might not ask or talk about this much: the terminology is after all not fashionable 'marketing-speak', nor does it correlate obviously to financial performance, but be assured; everyone is becoming more aware of the deeper responsibilities of corporations and businesses in relation to humanity, and morality, the natural world, the weak and the poor, and the future of the planet.

Witness the antagonism growing towards certain multi-nationals. People don't rail against successful corporations - they rail against corporations which put profit ahead of people; growth ahead of of society and communities; technology and production ahead of the natural world; market domination ahead of compassion for humankind. None of this is right and good, and these organisations are on borrowed time.

People increasingly prefer to buy from, deal with, and work for, ethical, right-mindedorganisations. And whether an organisation is ethical and right-minded is becoming increasingly transparent for all to see.

So be one.

Aside from which - when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions - even directors salaries and share options dare we suggest.

And it need not be complicated. The ultimate corporate reference point is: "Is it right and good?... How does this (idea, initiative, decision, etc) stack up against our ethical philosophy?"

Organisations are complex things, and they become more and more complicated every day. A good ethical philosophy provides everyone with a natural, reliable reference point, for the tiniest detail up to the biggest strategic decision.

So as you start to write your marketing plan, be it for a new start-up, a huge corporation, or a little department within one, make sure you put a 'right and good' ethical philosophy in place before you do anything else, and watch everything grow from there.'

 i saw his jaw dropped and same with my co-student huh i just added a few info about his lecture I'm a good student (*___*) then i fix my eye glasses

i give him my nerdly smirk i learn that smirk from my cool/bully brotha hehe

'and sir Dimagiba  it's not that i'm the only one  who are not listening -i look at my co-student they pretend they didn't hear something -so do you want me to add my answer

differences and definitions

- how marketing fits into overall business planning - and

- other issues to consider

- simple and important guidelines------' but he cut me off

'Stop Ms.Gyo you my now sit ' i give him my Mishievous smile

he just sighed and walk back and make his way back to the front row so i guess i'm the winner but i want to be PROF TO MY PROF ヽ(｀⌒')ノ Bad prof T____T

i make my gaze to my side when i heard there voice specialy his voice it's make me shiver to my spine

i'm in the last row for peste sake

'Nice 1 point for the NERD  hahaha 'i heard Ian burst out but the prof didn'y make it a big deal

so favoritisim huh i raised my eyebrow to my thought ~_^ geez

'are you still thinking that guy who disturb you last night -_-||'

Alex asked in a bluemoon that's make his buddies stop on there chit-chat wait they are complete why are they here this is not there Department ~__^

'NO' i look like a denfensive one geez

'who is that =_____=' geez why do he need to ask it's not the a life or a death >.>

why do they need to make it serious Alex just shruged to DALLEN question

'Tss spill it latter =____=' Alex just Nod and give me his evil smile

-MALL-

'geez sazzy what do you buy ≥3≤'

hime asked me i drag her w/Ly i just shruged  i heard ly excuse her self to go to the powder room i just nod 

'how about you you want to go with her ?' i ask Hime but she just shook her head

'i will wait you in the icecream parlor (♡˙︶˙♡)' then she left

i go to the National Book store wishing my luck to find the missing Novel of Marry Shelley i badly want the 'MATHILDA'  i'm rooming around i guess i need to go to other country just to find it

ヽ(｀⌒')ノ

'miss are you gonna buy or what baka naman namamalimos ka pano ka naka pasok ' the clown saleslady looking at me from head to toe

'i have a money ' i said in a low tone

'baka naman galing sa nakaw yan GUARD!!!! GUARD!!!!!' seriouly she even call the Guard do i look like a holdaper or something D^rn

'anong problema ' the guard ask the both of us

'nothing it's just that i'm searchi----' the clown saleslady cut me off

'naku palusot mo kunware titingin-tingin tapos nanakawin mo style laos kasing laos mo san ba province yan tinutuluyan mo huh ' then she raised her eyes brow the guard look at me with a distingushed look 

(__ __-'''''') people really judge a person by it's look i'm so D^mn Exhasuted to the people like them

'totoo po yon naku naman neng mukha ka panaman disente tsk tsk' just then i heard ramdom people chit-chat grrr... i can buy this Mall if i want just kidding i'm not like that but the HELL they need to learn
that don't judge a person by it's physical look

'look like what i said it's nothing i'm not like a person who stole a book for you info i have alot of BOOK in our MANSION and i can buy this MALL if i want but i not like that
i'm just searching a NOVEL from my Idol when this saleslady bugging me are you a profesional or what is that what your maneger told you are you like that to all of your customer's how unprofesional sometime you need to learn that people need a respect  and don't judge the physical look ,btw you look at your self first before showing me your distingush face =____= '

i burst out not mindding the people around ヽ(｀⌒')ノ

'YAH!!! sazzy i'm so proud of you  TT^TT ' Hime shouted at me while embaracing my arm like a monkey =_____=

'that was an epic i show the Sales lady face turn to a embarrasmet hahahaha cool~ you can be a evil nerd if you want ' ly pat my head seriously they are there but they didn't help!!! ヽ(｀⌒')ノ

'we where carry away this is the first time you burst out  like that (*___*) ' Hime answer the question on my head how did she knew i'm confused how did sh--

'your easily to read *wink* ' Hime giggle ohhh~ okay~

 we where on the parking lot when i heard a familiar voice

'2 point's for the CAMPUS NERD hahahaha whooooooo~'

'Tss noisy eggnog =______='

'that's my physco patpat ^___^'

'Dude you just smile t-t-thta's new O________o'

'Tsss =______= shut up let's go'

that person who said that's my physco patpat i turn around and ramdomly look but no use it's just me or what