Now the excitement is mounting
That I can't deny
But the signs they are quite subtle
Not as you might think.

Merchandising's not yet born
There's no cars bearing English flags
Or for that matter German ones.

But TV and papers are full of it
It's in the shops
On everyone's lips.

There's World Cup Willie cups and bits
But barely a sign of replica kits
And only ever worn by kids.

Flags came out but mostly at matches
And the flag of choice was the Union Jack
With barely a sign of red on white;
St. George's Cross, the cross of hurt.