Without vibrant colour to upstage it, the formal, structural beauty of the rose is showcased to its best advantage in a bouquet of elegant white roses. Suited to reverent occassions, the white rose is a fitting way to honour a friend or loved one in recognition of a new beginning or a farewell. Their pure colour conveys respect, pays homage to new starts and expresses hope for the future.

Historically, the white rose symbolised innocence and purity, which is how it become associated with weddings and bridal bouquets. Way back in 14th century England, the white rose was the heraldic sign of the Duke of York who faced off with the red rose Lancaster family, giving the renowned "War of Roses" it name.

Today, the white rose retained its associations with both pure love and formal ceremony, making it a many-purposed recognition of union and ceremonial occassion such as anniversaries, christenings and graduations.