De 3.

*Trinh bay van de co ban ve bao goi san pham?

Tam quan trong cua bao goi sp:

-no la vat chua ,bao quan ,van chuyen lam tang tuoi tho va on dinh chat luong cua hang hoa

-tao su tien dung cho khach hang trong mua sam,dong thoi lam tang gia tri cua hang hoa

-tao su gan gui giua nha san xuat va khach hanh thong qua hinh thuc ,mau sac thong tin tren bao

-the hien trach nhiem cua nguoi san xuat voi san pham cua minh dong thoi cung la co hoi de nha sx tao dung hinh anh cua cong ty trong khach hang cung nhu tai dinh vi nhan hieu san pham

-la mot khoan chi phi ko nho doi voi cac nha san xuat hay cung ung

Viec thiet ke,san xuat bao bi co hieu qua doi hoi cong ty phai thong qua nhung quyet dinh co ban sau:

-Quyet dinh ve bao goi san pham cua cong ty dong vai tro nhu the nao doi voi san pham, cung nhu khi tham gia thi truong. Dieu nay dac biet quan trongvi no se chi phoi noi dung khac cua bao bi

-Quyet dinh ve ket cau , kieu dang, chat lieu, thanhphan cua bao bi,va co gan nhan hay khong. Dieu nay lien quan truc tiep den chi phi cua bao bi

-Quyet dinh ve thong tin tren bao bi: tuy thuoc vao nhung dieu kien cu the ma cac nha san xuat quyet dinh dua nhung tong tin gi len bao goi va dua chung nhu the nao? Nhung thong tin thuong duoc the hien tren bao bi la:

-Thong tin ve hang hoa , chi ro do la hang gi?

-Thong tin ve pham chat hang hoa

-Thong tin ve ngay, nguoi, noi san xuat va nhung dac tinh cua hang hoa

-Thong tin ve ky thuat an toan khi van chuyen , bao quan, su dung.

-Thong tin ve nhan hieu thuong mai, cac hinh thuc hap dan de kich thich tieu thu san pham

-Nhung thong tin theo luat dinh.

*Nhung van de co ban ve khoan chenh lech mar hay do can bien thi truong?

Khai niem:

La khoan chenh lech giua gia nguoi tieu thu phai tra khi mua san pham va gia nguoi sx nhan duoc khi ban sp hay noi cach khac do la khoan chenh lech giua duong cau ban dau va duong cau phat sinh doi voi mot san pham nao do

-Dang duong cau trong mar nn:

duong cau cua nguoi tieu thu doi voi sp duoc goi la duong cau ban dau. Duong cau voi nong san co ban goi la duong cau phat sinh. Ta tao duoc duong cau phat sinh bng cach dem moi diem tren duong cau ban dau tru di gia tri cac dich vu ton tai trong sp

AB:khoan chenh lech giua gia ban le san pham Pr va gia san pham o nong trai Pf

Qo la so luong san pham tieu thu

Neu san pham tieu thu la Q1 thi kcl thi truong la CD cung la khoan cach giua P’r va P’f

(Ve hinh)

-Dang duong cung trong mar nn:

(Ve hinh)

Do thi the hien viec cung ung san pham. Duong cung san pham cua ntrai/nsx la duong cung ban dau vi moi loai luong thuc,thuc pham deu do nong trai cung cap. Luong cung cua dv let hop voi duong cung ban dau cho ta duoc duong cung phat sinh

Tac dong cua kcl mar den gia nong trai va gia ban le:

Duong cung ban dau va duong cau phat sinh xac dinh duoc gia cua nong trai. Nguoc lai se xac dinh duoc gia ban le.kcl giua Pr va Pf  la kcl mar

Kcl co su khac nhau doi voi nhung loai ns khac nhau do nhung nhan to nhu: yeu cau che bien,su de hu hong cua sp, su cong kenh cua sp,tinh thoi vu cua sx…kcl cao ko dong nghia voi viec n trong linh vuc mar kiem loi bang cach nang gia ban le hoac ep nd.

Nhu vay khi tieu dung san sang tra gia cho do thoa dung ma he thong thi truong tao ra ve thoi gian,ko gian, hinh thuc sp thi do can bien thi truong phan anh su chuan bi day du do thoa dung cho nguoi tieu dung. Muc do va cac loai chi phi cho su chuan bi nay hoan toan tuy thuoc vao quan he cung cau tren thi truong

Neu cung va cau dieu la duong thang va cung co do doc( he so goc) theo gia tri tuyet doi thi muc do thay doi gia ban le va gia nong trai la bang nhau. Neu do doc cua duong cau lon hon do doc duong cung ( cau it co dan ve gia) thi muc do thay doi gia ban le se lon hon muc do thay doi gia cua ntrai

(ve hinh)

Neu do doc duong cung lon hon do doc cua duong cau ( cung it co dan theo gia) thi muc do thay doi gia nong trai lon hon muc do thay doi cua gia ban le. Thong thuonng cung nong san hang hoa it co gian theo gia hon so voi cau . do vay su thay doi ve kcl mar se co tac dong den gia nong trai ro ret hon so voi gia ban le