- Harm to family relation

Eyes-catching and fascinating ads -> attract children -> children will demand their parents to buy the product -> some parents can't afford it

( Parents who love their children will know how to teach them, train them. Know when to treat them strictly, when to treat gently. Know what they should buy, what they shouldn't. )

- Bad effect on children behaviors

Too many imaginative and fictional scenes can make children have an unusual view of the outside life -> They will think in an abnormal way, behave and talk like virtual characters on ads. That is weird.

( Fictional scenes could help children develop their imaginary, bring the fun, make them laugh, make parents feel easier when they feed their children,..

- Alcohol encouragement

The soft drink, beer and many kinds of alcohol drink ads seems cool and tasty. For example Coca-Cola -> children will imitate the ads.

( Parents will be responsible for their children's behavior. The ads only show those scenes in which adults drink alcoholic water. Parents will have to train their children if they want to imitate adults.

- Unhealthy food

Too many fast food and soft drink ads showed on TV today -> attract children -> eat more those kinds of food -> do harm to their health.

(The ads do not intend to support unhealthy diet. Fastfood and soft drink can help people who have less time to prepare food at home. Those ads do not encourage people to consume that many amounts of fast food and drink)

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#1.Ads cause children to beg for products;

Advertising specifically to children is unethical because they have little or no money of their own and have to persuade their parents to buy the products for them. Rather than advertising directly to parents, companies use a campaign that leads to bad feeling between parent sand children. They rely on pester power to make adults spend money they don't have to things they don't want to buy, and which their children may well only play with for a few hours.

#2.Advertising aimed at children brings negative social consequences.

Much of it is for food and drinks that are very unhealthy. Encouraging gullible children to consume so much fatty, sugary and salty food is unethical because it creates obese, unhealthy youngsters, with bad eating habits that will be with them for life. The Society also has to pay a high price in terms of the extra medical care such children will eventually require, so the government has a direct interest in preventing advertisements which contribute to this problem.

#3.Ads harm child-parent relations.

Several studies have found that parent–child conflicts occur commonly when parents deny their children's product purchase requests that were precipitated by advertising. children whose parents cannot afford them appear inferior, and creating feelings of frustration and inadequacy, as well as leading families into more difficult life.

#4.Ads raising bad habits on children

Critics have expressed concern regarding the prevalence of advertising of violent media, such as movies and video games, targeting children.These products and their spokes-characters have been found to be featured in programming and publications frequently viewed by minors, it means that advertising contributes to youth smoking and drinking.