» challenge [ seven ] »

« THEME »

create a logo + description for a fashion line + include a target market, style, and motto

« LOGO »

« DETAILS »

ANCHORVALE® is a practical, forward-thinking fashion style that keeps both comfort and looks in mind. We're all about first impressions here, and we believe each new outfit from Anchorvale leaves a new, better impression.

You're likely to find logo caps, button-downs, jeans, and furred ankle boots at Anchorvale. Everything is geared towards the wearer's ease first and foremost, and we make sure to adhere to soft, non-intruding colors that would be appropriate for every occasion and every person. Our dresses have pockets, folks.

As of now, we target juniors — those in their mid teens to twenties. Anchorvale appeals to high schoolers classing up their look to college students attending important events.

| ANCHORVALE — Steadfast Style. |

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_BALENCIAGA_

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