Cau 2: vinamilk la DN 5nam lien dat giai Sao vang dat viet. Nhung cuoi nam 2007 thuong hieu vinamlik da bi giam vi chat luong sua khong dam bao dung theo tieu chuan. Hien nay, vinamilk dad an hoi phuc thuong hieu cua minh tren thi truong VN.

Anh chi hay cho biet trong time vua qua vinamilk da thuc hien nhung hoat dong Marketing jz'? cho nhan xet

Tra loi.

Quang cao, quan he cong chinh, xay dung sp

Vinamilk da dua ra thi truong hon 200 nhan hieu sua va sp sua dap ung nhu cau nguoi tieu dung tu nguoi lon den tre nho. San pham cua vinamilk ra phong phu va da dang bao gom: sua dac, sua tuoi, sua chua (uong, an), sua bot, ngu coc an lien, va cac san pham moi (kem, pho mai, banh flan, sua dau nanh). Café la sp moi nhat cua vinamilk voi cac nhan hieu nhu moment cfe, true café, kolac. Nhan hieu café moment nhanh chong tim dc cho dung tren thi truong va dc nhieu khach hang ua chuong. Cac dong san pham cua vinamilk khong chi ngon , bo ma bao bi mau ma da dang, dep mat, hap dan, phu hop voi cuoc song hien dai. Ngoai ra, su hien dien cua cong ty tren nhieu phan khuc thi truong giup cty co hoi ban dong thoi sp moi va sp da dc dua ra thi truong truoc day.

Vinamilk co chien luoc M trai rong, cong ty quang cao hinh anh cua minh tren cac Phuong tien truyen thong va thong wa cac hdong cong dong nhu tai tro cac chuong trinh tro choi giai tri tren truyen hinh, tang hoc bong cho cac hoc sinh gioi va tai tro cac chuong trinh truyen hinh vi loi ich cong dong va nguoi ngheo. Thong wa hoat dong quang cao, vinamil chuyen tai den ng tieu dung nhung thong diep tot nhat, giao duc ve gia tri cua sua tuoi trong doi song hien dai. Lam cho ng tieu dung y nghia cua thuong hieu vinamilk, vinamilk khong phai ban sua ma trao chon g tieu dung cuoc song vui khoe, nag dong, lanh manh, hien dai. Ben canh cac hdong M neu tren, vinamilk con cung cap dinh vu tu van dinh duong tai cac trung tam dinh duong cua cong ty. Cac trung tam nay vua hdong co thu fi vua gian tiep dua sp cua cty ra thi truong. ( chien luoc sp, chien luoc dinh gia, chien luoc phan phoi, chien luoc xuc tien hon hop ( quang cao, marketing truc tiep, quan he cong chung, kich thich tieu thu, ban hang truc tiep) )