Festivals of Akkaz, Bijneeh and Zilmahaz were extremely famous in Arabia. People from distant places used to attend them. The Holy Prophet (Salallaho Alaihi Wasallam) used to go to these places, and used to invite the people to the Divine fold of the great religion of Islaam and oneness of Allah (Monotheism). These addresses resulted in formation of a small group of so sincere Muslims. Allah S.W.T. then directed him (Salallaho Alaihi Wasallam) to preach the Quraish.