The #BeKind movement was started by 04Lonewolf on 1st October 2020. Since then, it has been spread by at least 35 people, and seen by more than 8000 people
(The above figure is based on the current follower count of each person that has shared the message, as of 1st April 2021, although some accounts appear to have changed their names and I was unable to find theirs).