Bradley never chose to be hurt his whole life..

He never wanted to look like  a freak...

He never wanted to have his name known as :"Murderer.." "Untrustworthy" "Demon" "Bastard" "AssShat" "Outsider" "Loser" "Nerd" "Jinx" "Unlucky" "Piece of Shit" and many other names.. 

He never wanted to be scarred, or marked by the devil... (hence the horns) he wanted to be a good kid... a wonderful boyfriend..and a trusting friend....

He wanted more out of life than to be an enemy..or to not fit in... 

He wanted a dad to love him

He wanted  his Father-in-Law to not murder him if he dated his daughter..

He wanted a family