Am I the only who noticed that when Steve was fighting Loki in Germany (Avengers) and Tony came rocketing  in and knocks Loki over TONY GIVES LOKI A NICKNAME. Here:

Tony: *flys into Loki* 

Loki: *is knocked over*

Tony: *gadgety things rise up like hackles on his suit* Make your move, Reindeer Man.

REINDEER MAN!!!!!!!!!!!!!!!!!!!!!